Worked with fellow designers to expand and uphold the Zynga brand through internal and external marketing collateral. Insured all designs from the company’s website, merchandise, email marketing, and presentation decks correctly represented the Zynga aesthetic and conveyed Zynga’s core message of “connecting the world through games”.
Digital included periodically updating the website to promote new games and expand brand marketing initiatives.
Additionally, print utilized game cards in various denominations to maintain current players and attract new customers.
Digital and print versions were available upon request.
Oversaw the review and approval of internal campaign branding usage on various promotional products. Keeping in mind correct logo usage and placement as outlined in the brand guidelines.