Developed in-feed ads that were specifically designed for Facebook, Instagram, Pinterest, and Snapchat. These ads were aimed at generating "direct response" purchases and increasing overall brand awareness. Used a range of assets to create the ad units, including custom in-house photography and illustrations as well as seasonal marketing imagery.
Fall fix-up savings
Collaborated with the in-house photographer to capture the "fall leaves" seen in the opening frame. The goal was to create a composition that embodied the essence of autumn. Used a variety of real, hand-picked leaves, carefully selected for their unique colors and shapes. To complement the natural leaves, also incorporated a selection of store-bought decorations that accentuated the fall aesthetic.
Stock up for fall
For our seasonal marketing campaign, used photography that was specially tailored for the occasion. Animated the photographs, with a focus on highlighting individual products to make the campaign more engaging. Each product was individually cut out and animation was applied using After Effects. This helped the products stand out and be showcased in an eye-catching and attention-grabbing way.
Fall fix-up savings
Repurposed the "fall leaves" stop motion animation for a 16:9 ad unit. The wider composition enhances the autumn theme by allowing the viewer to see more of the leaves with a variety of distinct colors and shapes.
refuel. recharge. regroup.
Used Walmart.com's New Year-themed typography and added animation to letters and confetti in After Effects. The result was a visually engaging design that captured the festive spirit of the New Year.
Get Spooky
To create an engaging Halloween-themed carousel ad, sourced seasonal images from Walmart.com and utilized After Effects to bring the pictures to life with animated effects. The combination of these elements resulted in a visually appealing and festive ad unit.
Walmart eBooks
Enhanced marketing photography by adding custom hand-drawn illustrations to give them a unique and personalized touch. Utilized After Effects to create an animation that effectively conveyed the product's message. The combination of these elements resulted in an eye-catching and memorable marketing campaign.
Give $10, get $10
While adhering to Walmart's brand standards, created subtle design embellishments and applied animation in After Effects to marketing photography. Effectively showcasing the products and services offered by Walmart.
Clean Living Shop
Illustrations were added to create a fun and welcoming experience in the animation for better engagement on Facebook.
Walmart for business
Utilized zoom and scan with a single image to produce movement and a sense of space.
Ketogenic
Incorporated siloed product imagery, editorial photography, typography, and bold solid colors from the Walmart brand color palette to create a straightforward and concise animated ad.
Back to College
Used a combination of seasonal marketing visuals and unique hand-drawn illustrations to convey surprise, creativity, and comfort.