Applecare digital social and video
Supporting the AppleCare Digital Social & Video Team building online static and motion content to help existing and potential Apple customers better familiarize themselves with their Apple products.
Innovative Solution for Highlighting Devices without Custom Photography
Within social platforms, the use of custom photography can greatly enhance visual appeal and brand integrity. However, when custom photography for content and channel artwork was unavailable, I designed and developed an alternate way of highlighting devices through original art. By studying devices features and incorporating brand elements, I created artwork that upheld brand integrity while capturing the essence of the customer experience with devices. Through the use of digital design tools and staying informed about design trends, I ensured the artwork remained both compelling and relevant. Ultimately, the original art provided a visually appealing and cohesive experience for the audience while maintaining the brand integrity of AppleCare Digitial.
Motion and Static Content in Twitter Posts: A Creative Approach
Motion Content
Engaging Twitter content is the key to capturing the attention of users. Incorporating motion elements can significantly enhance the impact of a post. To achieve this, I collaborated with motion artists and developed custom intro and end cards, expanding on the original art created for the profile channels of Twitter, YouTube, and Weibo. With these customized intro and end cards, we create a dynamic opening and closing experience that amplifies the overall message of the post.
Motion and Static Content in Twitter Posts: A Creative Approach
Motion Content
Not all motion posts required both intro and end cards. Single image backgrounds were also utilized for varying motion posts in different aspect ratios.
Motion and Static Content in Twitter Posts: A Creative Approach
Static Content
Each background image has been meticulously composed, taking into account typography, device imagery and specific dimensions required for each post type. For galleries in particular, I intended the background art to be seen as one continuous image throughout multiple frames. For posters, a single image background was utilized similar to motion posts in different aspect ratios.
PHOTOGRAPHY
Custom photography is created for channel art and for static posts. Selected photos are retouched then implemented into a layout design that takes into account copy placement and available canvas space. Photography not only grabs attention but also assists in making the content relatable on a personal level with the viewer.
ILLUSTRATION
Custom illustrations have been applied to both static and motion posts to portray a personalized point of view with a sense of individuality and inclusivity.